Purpose can propel your practice to new heights

Purpose is a powerful motivator. In doing research for a series of optometric staff presentations, I came across a five-minute thought exercise that can help us define it. First, a few points on why defining purpose is important, and what it has to do with optometry. The latter is easy. The many optometrists I’ve had […]

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This Healthy Vision Month, dig deeper in children’s vision issues

May is Healthy Vision Month. Millions of Americans are living with undetected eye health issues, according to the U.S.-based National Eye Institute. Each year, the institute uses Healthy Vision Month to draw awareness to the importance of eye health. This is a call-to-action – one that hopefully gets more Americans and Canadians seeing the value […]

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Celebrating #BalanceForBetter

“Balance is not a women’s issue. It’s a business issue.” This quote comes from the global International Women’s Day movement, which we celebrate today and should keep in mind all year. This year’s theme is ‘Balance For Better’. Optometry happens to be an industry that sees more gender balance than some. Canada’s National Household Survey […]

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Practice management 2019: How to achieve your goals

With a new year should come some new practice management goals. This is one of my favourite times of year to reflect on success and plan for more of it. This comes naturally to many of us. Come January 1, we think of health and financial goals, places we want to visit, how we want […]

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Personal Development Plan

Guiding the personal and professional development of your employees can help you unlock their potential. I speak regularly about how to leverage employee engagement, and why it’s worth your time to encourage it. It’s simple: an engaged staff is more productive, more effective, and better supports your customers. Where to start? In order to truly […]

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Red Deer presentations

Thank you to all of the optometrists and optometric staff who attended my four presentations in Red Deer, Alberta on Friday. It was such a joy to get to share my recalling and staff engagement knowledge with you, and to hear all of the questions, ideas and feedback you shared. A special thank you too […]

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Staff management strategies for keeping staff engaged

The two staff management questions I hear consistently from optometrists are how to reduce staff turnover, and how to keep employees engaged. These are staff management challenges that face every business, big and small. Research shows us that the key to the former is the latter. When your team is motivated, encouraged and supported, they […]

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Summer-to-school strategy for your practice

In the final weeks of summer, our personal strategy should be keeping cool, enjoying family time and squeezing in as much vacation time as possible. We should also keep at least one eye on September. After all, we are unbelievably a mere three weeks away from back-to-school season. Just as you would plan for the start […]

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How to handle change like a pro

Change is hard. Optometrists who make the leap from associate to business owner grapple with the challenges of a brand new venture. For optometry students, graduation marks the end of years of education and the start of an exciting but unfamiliar chapter. I’ve worked with optometric staff who have felt disempowered or “stuck” in their […]

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Feeling confident as a women in optometry

Boosting your confidence as a female OD

Did you know your body language can bolster our confidence? In this TED Talk, Amy Cuddy walks through some of the science behind how poses can mood. (You can watch a condensed three-minute version here.) Power poses may seem or even look silly, but the truth is confidence is key to getting the most out of […]

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