Strength in Community

I write this week in search of solace after a car accident killed five members of my Surrey community on April 28. The accident was horrific and the results devastating, claiming a man’s mother, sister, wife and two of his children and leaving him to raise his infant twins alone. At times like this, I […]

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Spring Break = Kids!

Spring Break just passed, was your clinic’s schedule packed with children? Diligently recalling and booking children for times when they’re off school shows your patients that you want to accommodate their availability. Targeting children and adding their siblings and parents also bolster your database. Meanwhile, ensuring that parents bring their children in yearly keeps these […]

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Optometrists Doing Their Part

Since my last ReCare Report two weeks ago, spring is upon us. I love this time of year, it promises sunshine, outdoor activities and beautiful flowering landscapes. What I have noticed in the last few weeks, while visiting optometry clinics, is how many of them are engaging their staff and patients in community and global […]

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Technology in Medicine

Maclean’s cover story last week was about how new technologies, such as smartphone apps, are allowing people to monitor their own health and diagnose themselves with illnesses. My reaction to the article was mixed. I’ve always valued how technology is advancing medical science and patient care. I’ve seen how the Optomap empowers optometrists in caring […]

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Not Enough Time for Business

I had fascinating meetings with three optometrists this week. The doctors I met with are extremely knowledgeable and passionate about the ocular health of their patients. Yet they all conceded they don’t have the time or expertise to grow their business by themselves. I was impressed with the introspection and openness of each of these […]

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Knowledge – Action – Profit

I’m reading a book about entrepreneurism by Colin Sprake that discusses the concept of “K.A.P.” – Knowledge, Action, Profit. While reflecting on the concept, I thought about all the Knowledge I gained from recalling patients at White Rock Optometry for 17 years and how I took Action by turning that knowledge into my ReCare™ approach […]

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Calculate the Result

I recently heard from Sara, a lovely 19 year-old young woman whom I trained on the ReCare™ approach, telling me she had personally booked 22 appointments this week in only 10 hours of telephone recalling. The average appointment is worth about $300 in revenue. She has only been using the ReCare™ approach for 1 ½ […]

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