Summer-to-school strategy for your practice

In the final weeks of summer, our personal strategy should be keeping cool, enjoying family time and squeezing in as much vacation time as possible. We should also keep at least one eye on September. After all, we are unbelievably a mere three weeks away from back-to-school season. Just as you would plan for the start […]

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How to handle change like a pro

Change is hard. Optometrists who make the leap from associate to business owner grapple with the challenges of a brand new venture. For optometry students, graduation marks the end of years of education and the start of an exciting but unfamiliar chapter. I’ve worked with optometric staff who have felt disempowered or “stuck” in their […]

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Feeling confident as a women in optometry

Boosting your confidence as a female OD

Did you know your body language can bolster our confidence? In this TED Talk, Amy Cuddy walks through some of the science behind how poses can mood. (You can watch a condensed three-minute version here.) Power poses may seem or even look silly, but the truth is confidence is key to getting the most out of […]

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Children’s eye care awareness strategies

Optometry Today recently ran an article about raising children’s eye care awareness. As many as one in five school-aged children has an undiagnosed vision problem. This would affect any of us. But unlike adults, our kids may not know how clear the world is supposed to look. This is particularly concerning. Not only can an […]

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Good practice management, according to research

What makes for great management? Is it sharing experience? Directly mentoring employees? Positive feedback? I’ve written before about ways optometrists can make their mark as a manager. New research builds on that. An impressive study from Gartner surveyed 7,300 employees and managers to find out which kind of management is most effective. The research identified […]

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50 inspirational quotes to motivate you

Need some inspiration for the week ahead? I have written extensively about the importance of setting goals, especially if you want to grow and expand your practice. Coming up with the ideas is the easy part – it’s fun to think about adding a zero or two to your monthly revenue (or your paycheque). It’s […]

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Step-by-step guide to your 2018 business plan

If you don’t have one, now is the time to start creating it. Having a business plan – even at an optometry practice – is the key to maximizing your business’s potential. Even though ODs focus on health, the fundamentals of how their practices operate are similar to those of businesses in other sectors. The […]

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Prepare your practice for 2018

Happy New Year! With a new year comes new opportunities, and hopefully some time to reflect on what you want to achieve in the year ahead. For some, that takes the form of a new year’s resolution. For businesses – goals, and hopefully targets and strategies to accompany them. Whatever the end goal, it is […]

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Open or closed for the holidays?

This weekend marks one of the biggest shopping holidays of the year here in North America. In Canada, Boxing Day courts some of the longest lines and biggest sales. But in the United States, Black Friday and Cyber Monday take the cake. For retailers, staying open isn’t even a question. The holiday shopping season is […]

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Have you failed lately?

“Resilience is not about giving up striving for success or lowering the bar to mediocrity. It’s about learning how to risk mistakes, adapt to change and bounce back from disappointment and failure as we work toward meaningful goals.” I love this excerpt from one of Margie Warrell’s columns in Forbes. If the word ‘failure’ leaves you with […]

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