How to help your employees enjoy their career path

I’ve written before about the widespread benefits of having an engaged group of employees working for you. On the whole, they’re more productive, morale increases, creativity thrives, customers benefit. When employees are engaged, it typically means staff feel satisfied in their roles. They have responsibility, they’re heard, they’re given opportunities to learn, train and enhance […]

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Securing more fulfillment at work

Why do you do what you do? Simon Sinek is well known for asking this question. According to the author, true fulfillment comes from connecting with our ‘why’: why we wake up every morning excited to go to work, why we believe in the work we do, why we’re passionate about that work. When we […]

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The quieter qualities of success

Most people have heard the phrase that there is no “I” in teamwork. The article I’d like to share this week calls attention to the fact that there’s no “I” in “clear and open-eyed” either, both of which are crucial tenets of a truly successful person. Success is often attributed to ambition, competition, even ruthlessness. […]

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Leading with emotional intelligence

Success is interdisciplinary. It takes more than a specialized set of skills to reach your goals and attain new heights. In optometry, for example, the most successful ODs are also skilled leaders, smart managers and savvy businesspeople. They hold and hone a winning combination of both hard skills and soft skills. The first category applies […]

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Take struggling employees to the top of their game

I love the subtitle of this article in Entrepreneur: “When an employee is performing poorly, your first question isn’t so much why the problem has occurred as what you’re going to do about it.” There are many reasons why an employee may miss their targets and ‘perform poorly’, and many of them will be outside your […]

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10 ways to give back without breaking the bank

My article last week touched on how giving back – which does good and feels good too – can also empower the next generation. The great news here is that contributing to people, organizations and communities doesn’t have to break the bank. There should be no barrier to showing appreciation and giving back. I also believe […]

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Give back to go forward

Think about the following statement: “I always keep in mind that I would not be the person I am today if it were not for the experiences and opportunities along the way. The people I came across fostered my enjoyment of the pursuit of my potential, and I want to do the same for others […]

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Going live to promote your practice

I’ve written before about the power of inbound marketing. Not being overly promotional can win you clients and patients. In fact, a subtle, value-focused marketing campaign is often more persuasive than flashy ads or in-your-face adverts, and more affordable too. The concept of inbound marketing – drawing customers to you, rather than pushing information out to […]

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Making connections that matter

We are never too old, nor too established in our careers, to benefit from having a strong, giving, reliable network. Many people associate networking with the quick exchange of business cards at structured corporate events, where it’s nearly impossible to connect with the people you want to meet – an ideal customer, a mentor, a […]

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Before you sell, know your customer

Impulse buying. Guilty pleasures. Indecision. Buyer’s remorse. Emotions play a big role in our purchasing decisions, big and small. It’s why marketers and retailers conveniently line check-out aisles with brightly packaged candy bars, and it’s why we sometimes buy them, despite better intentions. Emotions also affect some of the biggest purchases we’ll ever make: sometimes […]

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