Leading business through mindfulness

What comes to mind when you read the word ‘mindfulness’? At its core, mindfulness is about being fully present and open to the moment without judgment, and with acceptance, according to the The Mindfulness Institute.ca. Psychology Today adds to that definition the following: observing your thoughts and feelings from a distance. How is mindfulness relevant to business? In […]

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Four common customer service mistakes

When it comes to providing patients with quality eye care, optometrists are experts, and quality, attentive care will factor in greatly to the experience a patient has at any practice. Customer service however extends far beyond the examination room. Every interaction with an existing or potential patient is an opportunity to create a great customer […]

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The 3 R’s that keep your patients coming back

This Sunday, I hope readers are enjoying some quality R&R. It doesn’t hurt to create a restful and relaxing atmosphere for optometry patients who enter your practice. The better the experience – from patient eye care to customer service – the more your patients will want to come back. There are another three R’s that […]

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7 steps to building a mentally healthy practice

For full-time optometry staff, close to 30 per cent of their typical work week will be spent serving your practice. Those 35 hours with you is a significant amount of time – time that should be focused, and used productively. That means it is paramount that optometrists ensure that their practice is a workplace environment […]

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How to attract and engage your practice’s youngest employees

When you started your first job, what were you after? What about when you secured the first full-time job of your career? How do the goals, wants and needs you had back then compare to what you strive for now? I believe most of us will find that our professional goals have changed once, twice, […]

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How should your practice leverage social media?

From maintaining a Facebook page for your practice, to actively engaging on Twitter, having a social media presence can bring new opportunities to your optometry clinic. Like email or a website, social media allows optometrists to stay connected with their patients, to share important eye health information or practice updates, and to get in touch […]

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Reflecting on International Women’s Day 2017

This past Wednesday, women and men around the world celebrated International Women’s Day, and its campaign to ‘Be Bold For Change’. I have had the pleasure of working with many accomplished, ambitious and bright women within the optometry field; women who are actively seeking to better the lives of their patients, colleagues and loved ones. […]

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4 ways to improve your workspace

Just as optometrists and their staff keep their patients’ eye health top of mind throughout the week, some attention should be paid to how a clinic’s set-up impacts the general health of its employees. Most employees employed at an optometry practice – whether full-time staff or not – are inevitably going to spend a lot […]

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Show your patients and employees some love

Valentine’s Day is a week away, which still leaves some time to think about how you can go out of your way to show your staff, and your patients, that you care. Practice owner Dr. Francis D’Ambrosio Jr. in Massachusetts takes his clinic to visit local nursing homes on February 14. His employees bring flowers […]

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Market your way to the career you want

Nearly a year ago, I was given the opportunity to present to an engaged group of optometry students studying at the University of Waterloo in Ontario. At the time, we discussed what steps each student should be taking now, before graduation, in order to ensure they land the job they want once their schooling is […]

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