Give back to go forward

Think about the following statement: “I always keep in mind that I would not be the person I am today if it were not for the experiences and opportunities along the way. The people I came across fostered my enjoyment of the pursuit of my potential, and I want to do the same for others […]

Read More

Going live to promote your practice

I’ve written before about the power of inbound marketing. Not being overly promotional can win you clients and patients. In fact, a subtle, value-focused marketing campaign is often more persuasive than flashy ads or in-your-face adverts, and more affordable too. The concept of inbound marketing – drawing customers to you, rather than pushing information out to […]

Read More

Making connections that matter

We are never too old, nor too established in our careers, to benefit from having a strong, giving, reliable network. Many people associate networking with the quick exchange of business cards at structured corporate events, where it’s nearly impossible to connect with the people you want to meet – an ideal customer, a mentor, a […]

Read More

Before you sell, know your customer

Impulse buying. Guilty pleasures. Indecision. Buyer’s remorse. Emotions play a big role in our purchasing decisions, big and small. It’s why marketers and retailers conveniently line check-out aisles with brightly packaged candy bars, and it’s why we sometimes buy them, despite better intentions. Emotions also affect some of the biggest purchases we’ll ever make: sometimes […]

Read More

Leading business through mindfulness

What comes to mind when you read the word ‘mindfulness’? At its core, mindfulness is about being fully present and open to the moment without judgment, and with acceptance, according to the The Mindfulness Institute.ca. Psychology Today adds to that definition the following: observing your thoughts and feelings from a distance. How is mindfulness relevant to business? In […]

Read More

Four common customer service mistakes

When it comes to providing patients with quality eye care, optometrists are experts, and quality, attentive care will factor in greatly to the experience a patient has at any practice. Customer service however extends far beyond the examination room. Every interaction with an existing or potential patient is an opportunity to create a great customer […]

Read More

The 3 R’s that keep your patients coming back

This Sunday, I hope readers are enjoying some quality R&R. It doesn’t hurt to create a restful and relaxing atmosphere for optometry patients who enter your practice. The better the experience – from patient eye care to customer service – the more your patients will want to come back. There are another three R’s that […]

Read More

7 steps to building a mentally healthy practice

For full-time optometry staff, close to 30 per cent of their typical work week will be spent serving your practice. Those 35 hours with you is a significant amount of time – time that should be focused, and used productively. That means it is paramount that optometrists ensure that their practice is a workplace environment […]

Read More

How to attract and engage your practice’s youngest employees

When you started your first job, what were you after? What about when you secured the first full-time job of your career? How do the goals, wants and needs you had back then compare to what you strive for now? I believe most of us will find that our professional goals have changed once, twice, […]

Read More

How should your practice leverage social media?

From maintaining a Facebook page for your practice, to actively engaging on Twitter, having a social media presence can bring new opportunities to your optometry clinic. Like email or a website, social media allows optometrists to stay connected with their patients, to share important eye health information or practice updates, and to get in touch […]

Read More