Are you financially prepared for 2017?

A recent article in the Optometry Times looked at the 6 financial challenges facing ODs in 2017. While it highlights some United States-specific challenges, the article touches on a number of larger business trends that ODs around the world should be aware of. These include increased online disruption, knowing the costs associated with providing services, and consolidation. Every […]

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25 ways to set yourself up for success

Habits run our lives. By one count, 45% of what we do on a daily basis is a result of our established habits. This can either be great news, or a daunting challenge. If we take the time to establish healthy, productive and goal-oriented habits, after some time, they work for us. But if we […]

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How will your practice succeed in 2017?

It’s that time of year when, in between family meals, good books, work, travel and holiday celebrations, we naturally begin to set our minds on the year ahead. Having a New Year’s Resolution is well-intentioned, though I’m sure we could all name someone (perhaps even ourselves) who has failed to see their resolution through to […]

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Hiring? Here’s how to get it right

No matter which position you may be hiring for, getting it wrong — and having to replace a relatively new hire — is a costly endeavour. The Center for American Progress estimates that by the time you add up the direct costs of turnover (severance pay, overtime for other employees, advertising a position, training costs) and […]

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‘Tis the season for giving back

It’s never a bad time to think about giving back, but the holidays always provide a good reminder, and a great opportunity, for doing so. Whether as an individual, as an employer, as a practice, there are countless opportunities available for anyone to make a difference. In one way, optometrists are always giving back by […]

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Re-evaluate how you measure employee engagement

I’ve written before about how crucial employee engagement is to any business, any optometry practice. In order to leverage the morale, motivation and enthusiasm of your staff, you need to be able to measure engagement. As the saying goes, ‘what gets measured, gets done.’ In order to engage your employees, you need to be able […]

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Seeing the BIG Picture presentation slides

I had the chance to connect with an engaged and dedicated group of optometry staff at the Nova Scotia Association of Optometrists’ 2016 AGM. My presentation, ‘Seeing the BIG Picture’, covered how staff can take control of their roles, and contribute more value to their clinics. Employee empowerment is a win-win: employees get to learn, […]

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The Anatomy of Recalling presentation slides

On November 18, I spoke to ODs at the 2016 AGM of the Nova Scotia Association of Optometrists about effective recalling systems. The presentation, sponsored by Hoya Vision Care, looked at the financial reasons for recalling, the advantages and disadvantages of different recalling methods, and how to go about ensuring your practice recalls effectively. Check […]

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Contact lenses for children?

Studies show that around 80% of what children learn in school is presented to them visually. That makes identifying any eye health challenges early is crucial not only to a child’s health and wellbeing, but to their education, mental health and happiness. Glasses are often a first choice for parents. When our family found out […]

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INVISION Magazine: Total Recall

It was an honour to speak with INVISION Magazine about recalling tips and tricks. My interview with the U.S.-based optometry publication was featured in the magazine’s October issue. From having your recaller establish her voice, to updating contact information, and looking for multiple booking opportunities, here are 10 Ways To Boost Your Patient Recall Rates.

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