How often do you celebrate your employees?

Like any other business, practices get busy. It’s hard to believe we’re already into October. Summer holidays seem long behind us, school’s been in session for weeks, and patients are getting back to routines. At work, you may be thinking about your end-of-year recalling or eyewear sales targets, and what you need to accomplish over […]

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Does your staff serve customers like JetBlue?

Having respectful, attentive and cheerful service on a flight – whether it’s long or short – can make all the difference in the world. Good moods create good moods. A great experience on a flight is driven by a carrier’s front-line staff. Flight attendants who go above-and-beyond for their company’s customers are, one by one, […]

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The power of perseverance

In just eight days, many of the world’s top athletes will begin achieving new heights, will put their thousands of hours of training to the test, and will strive hard to make their mark at Rio 2016. This includes Marta Vieira da Silva, perhaps the world’s leading female soccer player, who will be representing Brazil […]

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CJO: What to Consider When Selling or Buying Your Practice

Increasing cash flow should be a top business priority of any optometry practice. Greater revenue equals greater opportunities to better serve your clients, expand your practice and engage your staff. It’s also a key factor to consider if you are looking to sell your practice, as it generally leads to a higher sale price. While […]

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Toastmasters: My 20/20 Outlook

I have been a member of Toastmasters for two years, and last month, it was my privilege to have an article published in the organization’s Toastmasters International Magazine. Seeing my way from employee to entrepreneur has involved numerous speaking engagements, from major optometry conference presentations, to one-on-one coaching sessions. My 20/20 outlook and reflections on my journey […]

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7 techniques to boost your annual supply sales

How much time a day does your practice dedicate to selling eyewear? What part of your practice’s income comes from eyewear sales? These are two big questions I ask clients and conference attendees alike. It makes a lot of sense to have your patients purchase their eyewear directly from their trusted optometry team. Plus increased […]

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PS You Got This! podcast interview

I had the chance to sit down and Skype with popular podcast host Terra Bohlmann, an accomplished trainer and business consultant. We discussed how to grow your business as a speaker. Listen to the full podcast here.

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4 steps to opening a practice cold

Commit, get it together, prepare and, as Nike says, just do it. This are the four key steps Dr. Melanie Denton recommends to those who want to open their own optometry practice. In her recent Optometry Times article, Dr. Denton discusses how to open a practice cold. While she has one, an MBA isn’t required to become an entrepreneur […]

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Buying or selling? It’s a great time for both

According to data shared by Entrepreneur.com, it’s a great time to be buying or selling a business, in part because sales are stable and prices are rising. Check out this infographic for some points to consider. The article and original infographic is available here.

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