Seeing the BIG Picture presentation slides

I had the chance to connect with an engaged and dedicated group of optometry staff at the Nova Scotia Association of Optometrists’ 2016 AGM. My presentation, ‘Seeing the BIG Picture’, covered how staff can take control of their roles, and contribute more value to their clinics. Employee empowerment is a win-win: employees get to learn, […]

Read More

The Anatomy of Recalling presentation slides

On November 18, I spoke to ODs at the 2016 AGM of the Nova Scotia Association of Optometrists about effective recalling systems. The presentation, sponsored by Hoya Vision Care, looked at the financial reasons for recalling, the advantages and disadvantages of different recalling methods, and how to go about ensuring your practice recalls effectively. Check […]

Read More

Contact lenses for children?

Studies show that around 80% of what children learn in school is presented to them visually. That makes identifying any eye health challenges early is crucial not only to a child’s health and wellbeing, but to their education, mental health and happiness. Glasses are often a first choice for parents. When our family found out […]

Read More

INVISION Magazine: Total Recall

It was an honour to speak with INVISION Magazine about recalling tips and tricks. My interview with the U.S.-based optometry publication was featured in the magazine’s October issue. From having your recaller establish her voice, to updating contact information, and looking for multiple booking opportunities, here are 10 Ways To Boost Your Patient Recall Rates.

Read More

How often do you celebrate your employees?

Like any other business, practices get busy. It’s hard to believe we’re already into October. Summer holidays seem long behind us, school’s been in session for weeks, and patients are getting back to routines. At work, you may be thinking about your end-of-year recalling or eyewear sales targets, and what you need to accomplish over […]

Read More

Does your staff serve customers like JetBlue?

Having respectful, attentive and cheerful service on a flight – whether it’s long or short – can make all the difference in the world. Good moods create good moods. A great experience on a flight is driven by a carrier’s front-line staff. Flight attendants who go above-and-beyond for their company’s customers are, one by one, […]

Read More

The power of perseverance

In just eight days, many of the world’s top athletes will begin achieving new heights, will put their thousands of hours of training to the test, and will strive hard to make their mark at Rio 2016. This includes Marta Vieira da Silva, perhaps the world’s leading female soccer player, who will be representing Brazil […]

Read More

CJO: What to Consider When Selling or Buying Your Practice

Increasing cash flow should be a top business priority of any optometry practice. Greater revenue equals greater opportunities to better serve your clients, expand your practice and engage your staff. It’s also a key factor to consider if you are looking to sell your practice, as it generally leads to a higher sale price. While […]

Read More

Toastmasters: My 20/20 Outlook

I have been a member of Toastmasters for two years, and last month, it was my privilege to have an article published in the organization’s Toastmasters International Magazine. Seeing my way from employee to entrepreneur has involved numerous speaking engagements, from major optometry conference presentations, to one-on-one coaching sessions. My 20/20 outlook and reflections on my journey […]

Read More

7 techniques to boost your annual supply sales

How much time a day does your practice dedicate to selling eyewear? What part of your practice’s income comes from eyewear sales? These are two big questions I ask clients and conference attendees alike. It makes a lot of sense to have your patients purchase their eyewear directly from their trusted optometry team. Plus increased […]

Read More