CJO: Reducing Employee Turnover

Research has found that the cost to replace an employee is one-and-a-half times that employee’s salary. That’s time, money and resources that could go much further if they were dedicated to enhancing employee skill sets and boosting morale. After all, an investment to create a satisfied and engaged staff is one that is sure to […]

Read More

BCAO February 23, 2014 11:30 am – Presentation Slides

Nurture and Grow your Client Database In the context of a highly completive eye health market, learn how to increase client loyalty and grow your client database by building trusting relationships with your patients. If your appointment schedule is not completely booked or you are looking to add hours with an associate, do not miss […]

Read More

BCAO February 23, 2014 4 pm – Presentation Slides

Competing for Eyewear Sales against Box Stores and Online Retailers Are your patients purchasing their eyewear from the big box stores or from online retailers? Preventing this revenue from walking out the door requires proactivity. This presentation will provide concrete strategies on how to get your patients buying from you.

Read More

CJO: Take Action to Ensure Client Loyalty

Online eyewear retailers and mega-businesses, such as Costco and Walmart, are gaining ground in the eye health industry. While clients still prefer receiving eye exams from optometrists, a recent Bain & Company study cautions that “the fact that revenue for optometrists has not declined – yet – may be lulling doctors into a false sense of security.” […]

Read More