Optometry business eyewear

3 ways to boost your optometry business

Growing your business is a process – not a destination.

That’s not to say optometry practice owners shouldn’t set end goals. I am a big proponent of setting achievable, measurable and slightly aspirational targets.

But goals such as reducing your number of unbooked appointments don’t get solved in a day. It takes days, and then weeks, and then months of work to build new processes, shift priorities and turn a practice around.

Achieving business goals starts with small, manageable steps. These should be taken consistently and owners should follow them up.

Steps should be taken by all members of your team (if relevant to their roles). They should be assessed to ensure they are leading your business in the right direction.

They should also be acknowledged and appreciated.

Boost your business with these three ideas

This month’s edition of Invision Magazine offers 22 calls to action optometrists should take this month. That leaves 19 days excluding today to apply some of these insights to your business.

I often ask optometrists I work with how they can make the most of the people, tools and resources they have. I then like to ask how much more their business could achieve if they hired another recaller, or invested in training, or set aside time to work toward their goals.

If we set our minds to achieving a goal, there should be no excuses.

From Invision’s list of 22 steps, I’ve chosen three actions that resonate with me. All three can be considered and acted upon by optometrists over the next two and a half weeks. Next to each point, I’ve shared why I chose it and how an optometrist can get started on improving his or her business this month.

Here are three of my favourite actions steps.

Number 4: Put staff’s skin in the game

Why: This creates team buy-in, and is essential in motivating your team to keep taking steps that walk you to your business goals.

How to start: Set one-on-one meetings to check in with staff. Ask them what they want out of their role and how they want to grow. Align this your practice goals. You can also develop team incentives that reward teams when they help you reach your targets.

Number 7: Create small steps

Why: As outlined above, goals aren’t achieved overnight. Creating small steps makes achieving a business goal realistic and manageable in a day-to-day setting.

How to start: After setting a goal, work backward. If you want to achieve it this year, what needs to be in place at the end of September? In June – your halfway point – what should you have achieved? Go backward until you have a strong sense of what you should be achieving each week and share this with your team.

Number 15: Praise more

Why: Acknowledging good work keeps staff motivated, engaged and committed to your business goals.

How to start: Again, ask your staff. Ask for feedback on what they’ve achieved. Take note of who helped you meet a target and thank them for it. If you receive positive feedback from a customer, share it with the people involved. Thanking your employees for jobs well done is a great first step, and can be built upon with bonuses, cards and tokens of appreciation.

Click here to check out the full list of calls to action in this month’s issue of Invision Magazine.