7 techniques to boost your annual supply sales

How much time a day does your practice dedicate to selling eyewear? What part of your practice’s income comes from eyewear sales?

These are two big questions I ask clients and conference attendees alike. It makes a lot of sense to have your patients purchase their eyewear directly from their trusted optometry team. Plus increased sales boost the average value of your appointments, making your business more profitable to you, and more valuable to potential purchasers down the road.

Like anything in business, it pays to be strategic. Your whole team should be on board if your goal is to boost your sales. Here are seven techniques to do so in Optometry Times, courtesy of Dr. Crystal M. Brimer