Practice management homework for optometrists

August is a great time to get a head start on your practice management to-do list. Now is the time to recall families so that young ones can get their eyes checked before the school season. Grown up kids heading back to university should also be recalled before their semester starts. It is also time […]

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Learning can bolster business success

Learning is everything. As revered American basketball coach John Wooden once said, “It’s what you learn after you know it all that counts.” I’m a huge proponent of continuous learning. We can always deepen our expertise and improve our business acumen. This article in Entrepreneur caught my eye. Entrepreneur Timothy Sykes offers six reasons why […]

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Living with purpose, on purpose

Purpose – and living with it – is about spending your time doing what matters to you. I’ve met many optometrists across the country who achieve this on a daily basis. They help people, they heal people and they love doing it. But what about your staff? Whether they live with purpose may not seem […]

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Here’s what 5-star customer service looks like

If you want to offer patients five-star customer service, you may as well take inspiration from the best. Invision Magazine highlights optometry practices that go above and beyond in their customer care. These are practices that understand that exceptional service builds loyalty, brings referrals and keeps staff engaged. Ziegler Leffingwell Eyecare in Wisconsin stands out. The […]

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Summertime lake

Summertime strategies for optometry practices

It’s summertime, and the living is easy. The weather is warm, the kids are out of school, and Canada Day is just around the corner. Family time, travel and relaxation are top-of-mind for most, and this partially contributes to that “summer slump” experienced by certain businesses in certain industries. But July and August don’t have […]

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Purpose can propel your practice to new heights

Purpose is a powerful motivator. In doing research for a series of optometric staff presentations, I came across a five-minute thought exercise that can help us define it. First, a few points on why defining purpose is important, and what it has to do with optometry. The latter is easy. The many optometrists I’ve had […]

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This Healthy Vision Month, dig deeper in children’s vision issues

May is Healthy Vision Month. Millions of Americans are living with undetected eye health issues, according to the U.S.-based National Eye Institute. Each year, the institute uses Healthy Vision Month to draw awareness to the importance of eye health. This is a call-to-action – one that hopefully gets more Americans and Canadians seeing the value […]

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Celebrating #BalanceForBetter

“Balance is not a women’s issue. It’s a business issue.” This quote comes from the global International Women’s Day movement, which we celebrate today and should keep in mind all year. This year’s theme is ‘Balance For Better’. Optometry happens to be an industry that sees more gender balance than some. Canada’s National Household Survey […]

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Practice management 2019: How to achieve your goals

With a new year should come some new practice management goals. This is one of my favourite times of year to reflect on success and plan for more of it. This comes naturally to many of us. Come January 1, we think of health and financial goals, places we want to visit, how we want […]

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Personal Development Plan

Guiding the personal and professional development of your employees can help you unlock their potential. I speak regularly about how to leverage employee engagement, and why it’s worth your time to encourage it. It’s simple: an engaged staff is more productive, more effective, and better supports your customers. Where to start? In order to truly […]

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