Back-to-school business strategies worthy of an A+

I can’t believe it’s September already. For many, this means the time to head back-to-school is just around the corner. For others, it serves as a signal to start thinking about fall wardrobes and trends. Whether it’s a cool new pair of frames to keep your look fresh, or glasses to help the kids keep […]

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How do you measure up?

The power of the preview. It can be an effective tool for not only engaging your audience, but for honing what you deliver them. It’s perhaps most commonly used in the film industry. And as John Marvin pointed out in this INVISION Magazine article, the preview played no small part in the multiple award-winning musical The Producers’ success, […]

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The eye benefits of omega-3 fatty acids

Does it sound counter-intuitive that fats can not only be good for us, but can be essential to our health? Research has found that omega-3 fatty acids in particular may improve eye health. This article by Gary Heiting, senior editor at All About Vision and an experienced eye care provider with over 20 years in the field, reviews some major […]

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CJO: Grow Your Practice With Inbound Marketing

When it comes to business development, a practice’s marketing strategy doesn’t have to focus on costly and uninspiring newspaper ads. There are multiple ways to marketing your business, while bringing value to your customers. Read more in Pauline’s latest article in the Canadian Journal of Optometry (p. 50)…

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CJO: Summer Lovin'

This summer, business can continue to heat up even as you find time to cool down, poolside. With some foresight and planning, optometrists can strategically maximize potential revenue and enhance their practice, all while leaving time for some fun in the sun. Read more in Pauline’s latest article in the Canadian Journal of Optometry (p. 37)…

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Speaker Q&A with Pauline

Pauline Blachford speaks like everyone is listening. Over a dozen customized clinic consultations across Canada, multiple conference presentations, hundreds of hours of public speaking experience and a passion for eye health make Pauline a sought-after speaker…

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CJO: Reducing Employee Turnover

Employee turnover is one of the most frustrating aspects of running any business, including an optometry practice. Aside from the inconvenience of it, turnover costs you. Read more on why it’s worth investing in your employees and in staff engagement, as a way of reducing turnover. Pauline’s latest article for the Canadian Journal of Optometry […]

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CJO: Reducing Employee Turnover

Research has found that the cost to replace an employee is one-and-a-half times that employee’s salary. That’s time, money and resources that could go much further if they were dedicated to enhancing employee skill sets and boosting morale. After all, an investment to create a satisfied and engaged staff is one that is sure to […]

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Tips for the Summer

In ReCare™ Report 6, I wrote that spring break and summer vacation are great times to bring children in for their yearly eye health exams. Strategically telephone recalling families at these times demonstrates you are considerate of your clients’ availability. Educating parents on the importance of proper eye health for their children also ensures your […]

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Alberta Experience

I just returned from spending six days consulting two new clients in Alberta. They graciously permitted me to share a few tidbits from my time in their clinics: A veteran and a rookie – at the first clinic, I coached one staff person who has worked at her clinic for seven years and another who […]

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