The Importance of Relationships

Last weekend I had a wonderful time as a presenter and participant at the Eye Recommend – National Training Event. If I had to choose one message from the event that resonated with me the most, it would be the importance of relationships. I was inspired by meeting a number of optometrists and optometry staff […]

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Eye Recommend – National Training Event

This is a quick note to let you know I’ll be giving two presentations at the Eye Recommend – National Training Event on May 24th in Edmonton. Currently, there are over 275 people registered for my two presentations: The Key to High Profitability – Effective Recalling Take Back your Eyewear Sales from Big Box Stores […]

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How To Empower Linchpins

This is the third installment of my three part series on “linchpins”. In ReCare Report 27, I defined linchpins as employees who take initiative to solve problems and identify ways to improve your practice. In ReCare Report 28, I gave concrete suggestions on how to ensure the people you hire are linchpins. Once you have […]

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How to Hire Linchpins

This is the second installment of my three part series on “linchpins”. In ReCare Report 27, I explained that linchpins are employees who don’t just complete tasks, they take initiative to solve problems and identify ways to improve your practice. So how can you make sure you hire linchpins? Below are five concrete recommendations: Rethink […]

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Linchpins

This is the first installment of a three-part series I’m writing on “linchpins.” The concept of linchpins was conceived by author and entrepreneur Seth Godin (one of the founders of Yahoo!). According to Seth, linchpins are employees that don’t just complete assigned tasks, they identify problems and opportunities and take initiative to fix or exploit […]

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8 Tidbits from the BCAO Conference

Here are 8 tidbits from last week’s BCAO Annual Conference and Optofair: Your employees are hungry to learn. My two practice management presentations were filled with employees who were keen to better serve their patients and make their practices more profitable. Your employees were highly engaged and asked excellent questions. Liza from Dunbar Eyecare Optometry, Michelle […]

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BCAO February 23, 2014 11:30 am – Presentation Slides

Nurture and Grow your Client Database In the context of a highly completive eye health market, learn how to increase client loyalty and grow your client database by building trusting relationships with your patients. If your appointment schedule is not completely booked or you are looking to add hours with an associate, do not miss […]

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BCAO February 23, 2014 4 pm – Presentation Slides

Competing for Eyewear Sales against Box Stores and Online Retailers Are your patients purchasing their eyewear from the big box stores or from online retailers? Preventing this revenue from walking out the door requires proactivity. This presentation will provide concrete strategies on how to get your patients buying from you.

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Competing for Eyewear Sales

When consulting optometry practices on competing for eyewear sales against box stores and online retailers, I recommend a sales approach grounded on three principals: Optometry practices must identify their strengths and weaknesses relative to box stores and online retailers. Practices should mitigate their weaknesses to the extent possible, but shouldn’t dwell on business realities they […]

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BCAO Conference Benefits

I’ve always benefited from the BCAO’s annual conference. When I was on the White Rock Optometry team, our trips to the conferences always invigorated me. In my eyes, the fact that our employers were sending us to receive this training indicated they saw us as knowledge workers, whose jobs entailed problem-solving and achieving objectives, not […]

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