It’s better to give…

The adage it’s better to give than to receive applies equally to our personal and business lives. Your giving can boost employee morale, support your brand and positively impact your community and the world at large. Two ways your practice can give over the holidays is through Christmas bonuses and charitable donations. Christmas bonuses demonstrate […]

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Sustainable Results

One of the qualities paramount to my personal brand is that I’m results driven and I’m not talking about flash in the pan results. I’m talking about staying power, not going anywhere, I’m talking about sustainable results. I help optometrists achieve these superior results through two key features of my service. The first is my […]

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Happy 20th

To mark my 20th ReCare™ Report, I’d like to tell you why I send you these email-blogs every two weeks and what I hope you gain from them. I draft my ReCare™ Reports with three objectives: To provide valuable ideas and recommendations on how you can improve your practice To demonstrate my experience and expertise […]

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Moneyball

Have you seen the movie Moneyball? It’s a 2011 film starring Brad Pitt and based on the book by Michael Lewis. Moneyball theorizes that we make better decisions when they’re based on data instead of subjective observations. While the film is about building a championship baseball team, the theory applies equally to running a successful […]

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CJO: Take Action to Ensure Client Loyalty

Online eyewear retailers and mega-businesses, such as Costco and Walmart, are gaining ground in the eye health industry. While clients still prefer receiving eye exams from optometrists, a recent Bain & Company study cautions that “the fact that revenue for optometrists has not declined – yet – may be lulling doctors into a false sense of security.” […]

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Small Business Week

October 20-26 is Small Business Week. It will be the 34th time Canadians celebrate the contributions that entrepreneurs make to our country, a tradition that started here in the Fraser Valley back in 1979. So, how will you mark this event? I recommend, first and foremost, that you reward yourself for your contributions. Prime Minister […]

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We Get Active

When training optometric assistants to be incredible telephone recallers, I don’t give typical, passive training. I make it active! I call my approach “active training” because, after teaching and role-playing a new strategy, I have my trainee call patients, implementing what they’ve learned as they book appointments. The trainee thereby leaves our session certain she […]

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What Technology Can Do For You

As I saw kids donning their new threads for the first week of school, I was inspired to unveil this new look for my ReCare™ Reports. Like kids, I hope my new style conveys that I’m unique, fun, heck even “cool.” Contemplating what technology can do for my image made me think about what technology […]

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Create Your Change

When it comes to business, adaptation is both critical and challenging. So it’s no surprise that many influential people have pontificated on the importance of change: “Things don’t get better by chance, they get better by change.” (Jim Rohn) “It is a bad plan that admits of no modification.” (Publilius Syrus) And my personal favourite, […]

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