Training Equals Increased Revenue

Whenever I consult an optometry practice that already has a telephone recalling strategy, I’m inevitably asked how the practice can take its telephone recalling to new heights. Usually, my answer is training. The right training for your telephone recallers will have a number of important results for your practice: Training turns your employees into revenue […]

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Maximizing Your Competitive Advantage

During my 17 years in the eye health industry, I’ve been amazed at how much more competitive the market has become. The clients of eye clinics are being hunted as mega businesses such as Walmart, Costco and the Bay enter the industry offering inexpensive eye exams. One of the reasons White Rock Optometry fended-off the […]

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Decisions Today Affect Sales Prices in the Futute

While on your vacation this summer, take a moment to envision how you want to spend your permanent vacation – your retirement. The quality of your retirement will depend, in part, on the amount for which you sell your practice. Whether you have an established practice or are just starting out, the business decisions you […]

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Learning from the Girl Guides

This is the time of year when Girl Guides march the streets selling their cookies. If you bought a box, you participated in one of the most effective sales campaigns in North America and one that I believe optometry practices can learn from. Girl Guides sell 5.5 million boxes of cookies in Canada each year […]

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Reaching Out to Seniors – A Win Win

Making a concerted effort to schedule appointments with your senior-citizen patients is a win-win. Your seniors receive your help in fending-off the eye diseases to which they have become vulnerable. Meanwhile, your schedule stays full even during times that are inconvenient for working-adults and children, such as from 9am-3pm on weekdays and in June when […]

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Happy Vision Health Month

May provides a great opportunity to spread the word about the importance of regular eye-health exams. To help us in this endeavor, the Canadian National Institute for the Blind (CNIB) and Doctors of Optometry Canada have partnered with media outlets across the country to produce and distribute articles on ocular health. The project is called […]

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Strength in Community

I write this week in search of solace after a car accident killed five members of my Surrey community on April 28. The accident was horrific and the results devastating, claiming a man’s mother, sister, wife and two of his children and leaving him to raise his infant twins alone. At times like this, I […]

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Spring Break = Kids!

Spring Break just passed, was your clinic’s schedule packed with children? Diligently recalling and booking children for times when they’re off school shows your patients that you want to accommodate their availability. Targeting children and adding their siblings and parents also bolster your database. Meanwhile, ensuring that parents bring their children in yearly keeps these […]

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Optometrists Doing Their Part

Since my last ReCare Report two weeks ago, spring is upon us. I love this time of year, it promises sunshine, outdoor activities and beautiful flowering landscapes. What I have noticed in the last few weeks, while visiting optometry clinics, is how many of them are engaging their staff and patients in community and global […]

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Technology in Medicine

Maclean’s cover story last week was about how new technologies, such as smartphone apps, are allowing people to monitor their own health and diagnose themselves with illnesses. My reaction to the article was mixed. I’ve always valued how technology is advancing medical science and patient care. I’ve seen how the Optomap empowers optometrists in caring […]

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