Not Enough Time for Business

I had fascinating meetings with three optometrists this week. The doctors I met with are extremely knowledgeable and passionate about the ocular health of their patients. Yet they all conceded they don’t have the time or expertise to grow their business by themselves. I was impressed with the introspection and openness of each of these […]

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Knowledge – Action – Profit

I’m reading a book about entrepreneurism by Colin Sprake that discusses the concept of “K.A.P.” – Knowledge, Action, Profit. While reflecting on the concept, I thought about all the Knowledge I gained from recalling patients at White Rock Optometry for 17 years and how I took Action by turning that knowledge into my ReCare™ approach […]

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Calculate the Result

I recently heard from Sara, a lovely 19 year-old young woman whom I trained on the ReCare™ approach, telling me she had personally booked 22 appointments this week in only 10 hours of telephone recalling. The average appointment is worth about $300 in revenue. She has only been using the ReCare™ approach for 1 ½ […]

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