How to attract and engage your practice’s youngest employees

When you started your first job, what were you after? What about when you secured the first full-time job of your career? How do the goals, wants and needs you had back then compare to what you strive for now? I believe most of us will find that our professional goals have changed once, twice, […]

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How should your practice leverage social media?

From maintaining a Facebook page for your practice, to actively engaging on Twitter, having a social media presence can bring new opportunities to your optometry clinic. Like email or a website, social media allows optometrists to stay connected with their patients, to share important eye health information or practice updates, and to get in touch […]

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Reflecting on International Women’s Day 2017

This past Wednesday, women and men around the world celebrated International Women’s Day, and its campaign to ‘Be Bold For Change’. I have had the pleasure of working with many accomplished, ambitious and bright women within the optometry field; women who are actively seeking to better the lives of their patients, colleagues and loved ones. […]

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4 ways to improve your workspace

Just as optometrists and their staff keep their patients’ eye health top of mind throughout the week, some attention should be paid to how a clinic’s set-up impacts the general health of its employees. Most employees employed at an optometry practice – whether full-time staff or not – are inevitably going to spend a lot […]

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Show your patients and employees some love

Valentine’s Day is a week away, which still leaves some time to think about how you can go out of your way to show your staff, and your patients, that you care. Practice owner Dr. Francis D’Ambrosio Jr. in Massachusetts takes his clinic to visit local nursing homes on February 14. His employees bring flowers […]

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Market your way to the career you want

Nearly a year ago, I was given the opportunity to present to an engaged group of optometry students studying at the University of Waterloo in Ontario. At the time, we discussed what steps each student should be taking now, before graduation, in order to ensure they land the job they want once their schooling is […]

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Are you financially prepared for 2017?

A recent article in the Optometry Times looked at the 6 financial challenges facing ODs in 2017. While it highlights some United States-specific challenges, the article touches on a number of larger business trends that ODs around the world should be aware of. These include increased online disruption, knowing the costs associated with providing services, and consolidation. Every […]

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25 ways to set yourself up for success

Habits run our lives. By one count, 45% of what we do on a daily basis is a result of our established habits. This can either be great news, or a daunting challenge. If we take the time to establish healthy, productive and goal-oriented habits, after some time, they work for us. But if we […]

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How will your practice succeed in 2017?

It’s that time of year when, in between family meals, good books, work, travel and holiday celebrations, we naturally begin to set our minds on the year ahead. Having a New Year’s Resolution is well-intentioned, though I’m sure we could all name someone (perhaps even ourselves) who has failed to see their resolution through to […]

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Hiring? Here’s how to get it right

No matter which position you may be hiring for, getting it wrong — and having to replace a relatively new hire — is a costly endeavour. The Center for American Progress estimates that by the time you add up the direct costs of turnover (severance pay, overtime for other employees, advertising a position, training costs) and […]

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