‘Tis the season for giving back

It’s never a bad time to think about giving back, but the holidays always provide a good reminder, and a great opportunity, for doing so. Whether as an individual, as an employer, as a practice, there are countless opportunities available for anyone to make a difference. In one way, optometrists are always giving back by […]

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Re-evaluate how you measure employee engagement

I’ve written before about how crucial employee engagement is to any business, any optometry practice. In order to leverage the morale, motivation and enthusiasm of your staff, you need to be able to measure engagement. As the saying goes, ‘what gets measured, gets done.’ In order to engage your employees, you need to be able […]

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Seeing the BIG Picture presentation slides

I had the chance to connect with an engaged and dedicated group of optometry staff at the Nova Scotia Association of Optometrists’ 2016 AGM. My presentation, ‘Seeing the BIG Picture’, covered how staff can take control of their roles, and contribute more value to their clinics. Employee empowerment is a win-win: employees get to learn, […]

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The Anatomy of Recalling presentation slides

On November 18, I spoke to ODs at the 2016 AGM of the Nova Scotia Association of Optometrists about effective recalling systems. The presentation, sponsored by Hoya Vision Care, looked at the financial reasons for recalling, the advantages and disadvantages of different recalling methods, and how to go about ensuring your practice recalls effectively. Check […]

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Contact lenses for children?

Studies show that around 80% of what children learn in school is presented to them visually. That makes identifying any eye health challenges early is crucial not only to a child’s health and wellbeing, but to their education, mental health and happiness. Glasses are often a first choice for parents. When our family found out […]

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INVISION Magazine: Total Recall

It was an honour to speak with INVISION Magazine about recalling tips and tricks. My interview with the U.S.-based optometry publication was featured in the magazine’s October issue. From having your recaller establish her voice, to updating contact information, and looking for multiple booking opportunities, here are 10 Ways To Boost Your Patient Recall Rates.

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How often do you celebrate your employees?

Like any other business, practices get busy. It’s hard to believe we’re already into October. Summer holidays seem long behind us, school’s been in session for weeks, and patients are getting back to routines. At work, you may be thinking about your end-of-year recalling or eyewear sales targets, and what you need to accomplish over […]

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Does your staff serve customers like JetBlue?

Having respectful, attentive and cheerful service on a flight – whether it’s long or short – can make all the difference in the world. Good moods create good moods. A great experience on a flight is driven by a carrier’s front-line staff. Flight attendants who go above-and-beyond for their company’s customers are, one by one, […]

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The power of perseverance

In just eight days, many of the world’s top athletes will begin achieving new heights, will put their thousands of hours of training to the test, and will strive hard to make their mark at Rio 2016. This includes Marta Vieira da Silva, perhaps the world’s leading female soccer player, who will be representing Brazil […]

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CJO: What to Consider When Selling or Buying Your Practice

Increasing cash flow should be a top business priority of any optometry practice. Greater revenue equals greater opportunities to better serve your clients, expand your practice and engage your staff. It’s also a key factor to consider if you are looking to sell your practice, as it generally leads to a higher sale price. While […]

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