50 ways to improve your business

It’s always a good time to be thinking about how to improve your business. Outside of excellent eye health exams, patient satisfaction and employee engagement are two key areas that significantly impact your bottom line, and are influenced largely outside of the examination room. Invision Magazine scoured past issues, quizzed ODs and looked at the best […]

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OD resources for networking, selling and more

At the University of Waterloo last week, I spoke to optometry students about the business side of the industry. Some points I touched on were what to look for in a clinic, what employers look for in new associates and how to excel once that coveted job has been landed. I had also promised to […]

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Speaking at University of Waterloo

It was such a pleasure to speak to the students at the University of Waterloo School of Optometry and Vision Science last Wednesday evening. I was picked up from my hotel and driven to the university where I was warmly greeted and taken on an extensive tour of the school. After a 90-minute presentation – where we […]

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Why you are your biggest obstacle to success

Success comes from small, continuous steps toward your goals. It comes from knowing what those goals are, getting the whole team on board and constantly refining your approach and processes. Not putting your goals first, and not taking the time to work toward them, are two common obstacles that prevent businesses from achieving success. They are also, […]

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The Beatles on bettering a business culture

The Fab Four gave the world unforgettable music, and with it, some simple ways to improve the culture of your practice. For example, a thriving business relies on relationships, and trust is at the core of the most successful ones. How do you establish trust with employees? All you need is love. Teamwork and camaraderie also require all employees, office managers […]

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Optometrists should be salespeople, too

Small-business owners wear many hats, and often all at once. Being an entrepreneur involves vision, being the boss demands leadership, and in the eye health field, it also involves being a patient-dedicated optometrist. What often gets forgotten is a business owner’s role as a salesperson, which is one of the most important aspects of being […]

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Make your mark as a manager

I love it when the concept of empowering employees is not only recognized as good for business, but recommended as a business essential. Managing other people can be challenging, but it’s most effective – and rewarding for everyone – when all parties are motivated to work toward the same goals. Setting appropriate goals, developing a plan […]

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Business tips all entrepreneurs should know

“The biggest problem founders and small business owners have is that they’re experts in their field and novices in what it really takes to effectively run a business,” writes Steve Tobak, an author and managing partner with Invisor Consulting. Sales techniques, client management, marketing and all the skills that go with running a practice effectively […]

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How to retain eyewear sales and boost revenue

Optometrists and their team know best when it comes to their patients’ eyewear and eye health needs. They also have the expertise to match them with the perfect products. This, however, isn’t necessarily enough to ensure patients will purchase their glasses and contact lenses from their trusted optometry team, especially when competing against the convenience […]

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CJO: How to Retain Eyewear Sales and Boost Revenue

Optometrists and their team know best when it comes to their patients’ eyewear and eye health needs. They also have the expertise to match them with the perfect products. This, however, isn’t necessarily enough to ensure patients will purchase their glasses and contact lenses from their trusted optometry team, especially when competing against the convenience […]

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