Why you are your biggest obstacle to success

Success comes from small, continuous steps toward your goals. It comes from knowing what those goals are, getting the whole team on board and constantly refining your approach and processes. Not putting your goals first, and not taking the time to work toward them, are two common obstacles that prevent businesses from achieving success. They are also, […]

Read More

The Beatles on bettering a business culture

The Fab Four gave the world unforgettable music, and with it, some simple ways to improve the culture of your practice. For example, a thriving business relies on relationships, and trust is at the core of the most successful ones. How do you establish trust with employees? All you need is love. Teamwork and camaraderie also require all employees, office managers […]

Read More

Optometrists should be salespeople, too

Small-business owners wear many hats, and often all at once. Being an entrepreneur involves vision, being the boss demands leadership, and in the eye health field, it also involves being a patient-dedicated optometrist. What often gets forgotten is a business owner’s role as a salesperson, which is one of the most important aspects of being […]

Read More

Make your mark as a manager

I love it when the concept of empowering employees is not only recognized as good for business, but recommended as a business essential. Managing other people can be challenging, but it’s most effective – and rewarding for everyone – when all parties are motivated to work toward the same goals. Setting appropriate goals, developing a plan […]

Read More

Business tips all entrepreneurs should know

“The biggest problem founders and small business owners have is that they’re experts in their field and novices in what it really takes to effectively run a business,” writes Steve Tobak, an author and managing partner with Invisor Consulting. Sales techniques, client management, marketing and all the skills that go with running a practice effectively […]

Read More

How to retain eyewear sales and boost revenue

Optometrists and their team know best when it comes to their patients’ eyewear and eye health needs. They also have the expertise to match them with the perfect products. This, however, isn’t necessarily enough to ensure patients will purchase their glasses and contact lenses from their trusted optometry team, especially when competing against the convenience […]

Read More

CJO: How to Retain Eyewear Sales and Boost Revenue

Optometrists and their team know best when it comes to their patients’ eyewear and eye health needs. They also have the expertise to match them with the perfect products. This, however, isn’t necessarily enough to ensure patients will purchase their glasses and contact lenses from their trusted optometry team, especially when competing against the convenience […]

Read More

Holiday dos and don’ts for ODs

The Optometry Times asked their editorial advisory board to share some dos and don’ts for optometrists to consider as we enter the holiday season. Whether it’s remembering to take time for yourself, or helping your patients maximize their time and health benefits before year-end, here are some great words of wisdom on how to enjoy one of […]

Read More

Stories on how small-business owners retain employees

A lack of career path and growth opportunities emerged as the main reason why employees quit their jobs, according to an 11,000-person survey carried out by Randstad USA this year. Along with that, the results showed that work-life balance was a reason half of the respondents chose to remain in their jobs. While larger firms […]

Read More

3 ways online learning boosts employee engagement

“Disengaged employees cost an organization approximately $3,400 for every $10,000 in annual salary.” It adds up. So do the benefits of keeping employees engaged. Check out this quick slide presentation via Lynda.com – a great learning resource for entrepreneurs and business owners looking to enhance and build their skillset.

Read More