It was an honour to speak with INVISION Magazine about recalling tips and tricks. My interview with the U.S.-based optometry publication was featured in the magazine’s October issue. From having your recaller establish her voice, to updating contact information, and looking for multiple booking opportunities, here are 10 Ways To Boost Your Patient Recall Rates.

Increasing cash flow should be a top business priority of any optometry practice. Greater revenue equals greater opportunities to better serve your clients, expand your practice and engage your staff. It’s also a key factor to consider if you are looking to sell your practice, as it generally leads to a higher sale price. While […]

I have been a member of Toastmasters for two years, and last month, it was my privilege to have an article published in the organization’s Toastmasters International Magazine. Seeing my way from employee to entrepreneur has involved numerous speaking engagements, from major optometry conference presentations, to one-on-one coaching sessions. My 20/20 outlook and reflections on my journey […]

I had the chance to sit down and Skype with popular podcast host Terra Bohlmann, an accomplished trainer and business consultant. We discussed how to grow your business as a speaker. Listen to the full podcast here.

Optometrists and their team know best when it comes to their patients’ eyewear and eye health needs. They also have the expertise to match them with the perfect products. This, however, isn’t necessarily enough to ensure patients will purchase their glasses and contact lenses from their trusted optometry team, especially when competing against the convenience […]

Interesting new people, dynamic presentations, a charming city, and a pound of a half of lobster were just some of the fantastic takeaways enjoyed by guests at the 34th Biennial CAO Congress this summer. For insights on various sessions, the Optofair, networking and her two presentations, read Pauline’s latest article in the Canadian Journal of […]

When it comes to business development, a practice’s marketing strategy doesn’t have to focus on costly and uninspiring newspaper ads. There are multiple ways to marketing your business, while bringing value to your customers. Read more in Pauline’s latest article in the Canadian Journal of Optometry (p. 50)…

This summer, business can continue to heat up even as you find time to cool down, poolside. With some foresight and planning, optometrists can strategically maximize potential revenue and enhance their practice, all while leaving time for some fun in the sun. Read more in Pauline’s latest article in the Canadian Journal of Optometry (p. 37)…