CJO: How to Retain Eyewear Sales and Boost Revenue

Optometrists and their team know best when it comes to their patients’ eyewear and eye health needs. They also have the expertise to match them with the perfect products. This, however, isn’t necessarily enough to ensure patients will purchase their glasses and contact lenses from their trusted optometry team, especially when competing against the convenience of online retailers, and the affordability of big box stores. Read my latest article in the Canadian Journal of Optometry (p. 35) for strategies independent optometry practices can implement to retain eyewear sales and boost practice revenue.