Marketing your brand and refreshing your look

Knowing how to effectively market your products and services is important, and an intrinsic part of any business strategy.

Having such a strategy can help optometry practices retain existing patients, attract new ones and sell more eyewear to clients across the board. It just requires some forethought, planning and active implementation on the part of your whole team.

Some suggestions on what optometry practices can do to achieve all of the above revenue boosters – retention, new business, eyewear sales – will be the topic of my upcoming article with the Canadian Journal of Optometry, which I’ll be sure to share once published.

In the meantime, Bill Gerber, creative director at the OMG! Optical Marketing Group, offers some insight on refreshing your look and how to personalize your merchandising. Check out his article in INVISION Magazine.