We may all be in need of a reboot. It has been an unprecedented and uncertain year for business owners of all stripes.
The disruption caused by COVID-19 applies whether your business was closed during the pandemic, or whether it continued to operate under dynamic rules. That uncertainty will remain as provinces and states begin to re-open their economies over the weeks and months ahead.
To help independent optometry practices navigate uncharted territory, I recently shared some post-COVID-19 business strategies in an online column for INVISION Magazine.
This year has forced optometrists and practices owners to make decisions they may never have envisioned making. No matter the circumstance, layoffs and closures are never easy.
The path to recovery won’t necessarily be easy, either. There are new health and safety rules to follow. Customers and patients may put off purchases and appointments. Reduced revenue may delay when employees return to work.
Business-as-usual will no doubt be different, but from a business perspective, there are strategies practices can deploy to help ease their transition back to a version of normal. Focusing on patient communication, on recalling, and on planning your return will be critical to helping you manage your cashflow in an uncertain time. After all, you may be able to open your doors, but a successful reboot requires a plan for restarting revenue.
Here in B.C., businesses are beginning to re-open their doors and more British Columbians are out and about. Practices have the green light for a safe and sensible reboot, which should be guided by smart business strategies.
Wherever you are, I hope you and your loved ones are safe and healthy.
My best wishes – and thanks – to optometrists and their teams who will continue to look after an important part of our overall health during this next post-pandemic phase.