It’s summertime, and the living is easy.
The weather is warm, the kids are out of school, and Canada Day is just around the corner. Family time, travel and relaxation are top-of-mind for most, and this partially contributes to that “summer slump” experienced by certain businesses in certain industries.
But July and August don’t have to be slow months at optometry practices. And, fortunately, optometrists don’t have to sacrifice time at the lake or on the links to boost their summertime business.
All it takes are a few straightforward strategies to keep your practice thriving over summer.
Save your business this summer
Four ideas I shared in the Canadian Journal of Optometry several years ago remain relevant today. Owners who want to take time off can hire a locum to keep their hours. If empty appointment times start to pile up, encourage your staff to step up their recalling efforts. You can also consider offering them some training to help them recall more effectively. Some patients may be away or too busy this summer to come in, but those who are overdue for their eye exam, university students and families with young children are an ideal place to start.
Now is also a great time to assess how your business performed in the first half of 2019. What would you like to achieve in the second half of this year? Are you on track to meet your goals? If you want to increase your revenue, your recalling or your eyewear sales, summer is ideal for shoring up your team’s skills so that they can hit the ground running come September.
I have so many ideas for how optometry practices can best take advantage of summer. Connect with me if you’d like to chat, and take a look at my CJO article (page 37) – it’s a good place to get started.